B2B eCommerce Platform for Automotive Industry

Virto Commerce platform provides an extensive functionality that is essential for manufacturers, car dealers, and spare parts distributors to succeed in their ecommerce journey.

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B2B eCommerce Platform for Automotive Industry

Challenges of Automotive Industry Companies

Complex Logistics
Complex Logistics

Support for logistics from various suppliers and partners requires integration with corporate IT systems, including the data exchange on the supplier's side.  

Real-Time Inventory
Real-Time Inventory

Catalog items require availability information of spare parts and other SKUs. Otherwise, the customer's staff wastes time checking information with the supplier via phone. 

Website Scaling
Website Scaling

The B2B automotive industry is characterized by uneven loading of the site with peak visits. Given the large average check, it is required to sumultaneously serve all the customers who are online.

Large Digital Catalogs
Extensive Digital Catalogs

Industry players expect very large online catalogs containing vehicle models and spare parts, enriched with photos, drawings, specifications, and the ability to compare these units.

Large Purchase Volumes
Large Purchase Volumes

Unlike B2C, where customers usually buy no more than a dozen items, B2B ecommerce requires support for shopping carts with hundreds or thousands of SKUs simultaneously.

How Virto Commerce Solves Challenges for the B2B Automotive Industry?

Support for Selection of Product Options 

Product Options Support

In addition to many SKUs, the digital catalog supports online selection of available options, such as body paint options and interior materials, and other oprtional features.

B2B Online Store or Marketplace: Handle Any eCommerce

Multi-Vendor Marketplace Support

The distributor's site can be built on the model of a marketplace that offers compatible spare parts from different suppliers; the API integration will display the availability of stock. 
Payment in Different Currencies

Multicurrency Payments

Support for multiple currencies, additional languages, and various payment gateways increases sales, enabling transactions from abroad in foreign currencies.

Support for Contract Discounts

Contract Discounts

B2B trade relations are regulated by contracts, and the discounts agreed there will also apply to online orders, including differences in discounts within the dealer chain.

Royal Brass & Hose Case Study

Find out how Ntara and Virto Commerce transformed RB&H’s business into a self-service B2B ecommerce company by giving customers 24/7 access to select, order and track products online.

Royal Brass & Hose Case Study

Virto Commerce Benefits for Automotive Industry

AI Support

AI Support

Provides Azure cognitive search and machine learning capabilities for color-matching recommendations of car bodies and interiors as well as finding compatible parts, fluids, etc.
Modularity

Modularity

Virto Commerce has a truly modular architecture. Such an approach achieves all the benefits of an agile development process in a multi-dev team environment. This makes feature development and the delivery process much faster, reduces the overall complexity of the system, and, as a result, lowers the cost of ownership.
Seamless Integration

Seamless Integration

Allows corporate applications like ERPs, CRMs, PIMs, and loyalty systems to be integrated with the online store data flow without resulting in any discernible errors or complications.

Modern Technology Stack

Modern Technology Stack

Uses a modern technology stack of ASP.NET Core, EF Core, HTML 5, Elastic Search, Angular, Bootstrap 4.0, and Progressive Web App (PWA).

Explore Virto Commerce for Automotive Industry

A Few Words From Our Clients

Featured Success Stories

Proffsmagasinet
Proffsmagasinet

Proffsmagasinet implemented a new and flexible e-commerce platform that integrates smoothly with its existing ERP & other third-party systems to ensure maximum scalability and centralization for international business expansion.

Royal Brass & Hose
Royal Brass & Hose
Find out how Ntara and Virto Commerce transformed RB&H’s business into a self-service B2B ecommerce company by giving customers 24/7 access to select, order and track products online.
Bosch Thermotechnik
Bosch Thermotechnik

Bosch Thermotechnik wanted a direct line of communication with their customer base. To gain this important access, they decided to create a customer loyalty program that awarded points and allowed them to interact directly with customers.

FAQ

What are the challenges in B2B Automotive industry sales?

For different players within the market, there are unique challenges in sales processes. For manufacturers, it's supporting the diverse roles at car dealerships of those personnel who are permitted to place orders. For parts distributors, it's maintaining extensive online catalogs with tips on multi-vendor compatible parts and consumables.

How is the inventory state maintained in real time for online store?

Integration with an ERP and CRM allows you to know the exact state of the company's warehouses in real time. The status of each vehicle coming off the assembly line can already be tracked — available for sale or already sold. Dealers can also check the status of the manufacturer's warehouse for additional accessories to mount on the car at the dealership.

Which ecommerce functionality is crucial for the automotive industry?

  • Your platform should be able to support large online catalogs of parts and accessories from many vendors. Each SKU item in the catalog must have real-time availability status in the inventory.
  • An eCommerce solution should offer flexible cloud or on-premises deployment and customization.
  • Make sure your platform can handle the volume of thousands of customers at one time, as many small garages, for instance, usually order parts at the same time each morning before they start working.

Want to learn more about the most scalable platform for automotive industry?


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Adam Willmouth
Adam Willmouth
Sales Director
Ben Black
Ben Black
Sales Director